Souffle Magazine.
18 décembre 2009
Un peu de marketing…bienveillant! :)
Non, pas de formule frappante, visant à la fois notre culpabilité, nos peurs les plus enfouies, nos besoins les plus primaires et notre manque de confiance en nous (”Le magazine que vous regretterez ne pas avoir acheté pour donner un sens à votre vie et vous donner une assurance éblouissante”) et on ne va pas jouer sur l’affectif non plus (vous n’allez pas recevoir une photo sordide de tout les pauvres Souffle qui sont entassés chez moi au lieu d’être dans des mains chaleureuses et sous des yeux émerveillés)
mais tout de même il faut bien essayer de trouver les mots pour donner un coup de pouce aux ventes de Souffle…
Parce qu’à vrai dire, le démarrage n’est pas aussi positif qu’estimé.
Les retours, l’enthousiasme, et les propositions de contributions et de coups de main dépassent largement les espérances, mais pour les ventes et les abonnements c’est pas tout à fait ça. En fait, pour arriver à déterminer le prix de vente actuel de 3 euros, et compter récupérer la somme nécessaire au lancement du n°2, on avait misé sur la quasi-totalité des ventes des 800 exemplaires, ainsi qu’une cinquantaine d’abonnements. Il reste une centaine de Souffle n°1 pas encore diffusés, et surtout seulement 26 abonnements enregistrés à ce jour.
Je crois que le souci c’est que dans notre société du commerce à grande échelle, on n’est pas beaucoup habitués à ce qu’un produit doive se rentabiliser lui-même (pas de compensation avec d’autres produits de la même marque ou avec aussi parfois les bénéfices de ventes d’armes…), à ce qu’il y ait un équilibre recettes-coût de production (pas de pub, pas de mécènes…), à ce qu’il faille soutenir quelque chose pour que ça continue.
Souffle c’est un projet collectif: cela part d’expériences collectives de militantisme et de tas de discussions sur les médias et la société…, et cela aboutit à un patchwork de contributions complémentaires, à quelque chose de porté par plein de gens, à des échanges et à des rencontres.
Mais au milieu il y a une ptite folle qui a sorti 3500 euros de sa poche et qui flippe un peu là :)
Alors sans faire de marketing agressif, sans vouloir mendier… Noël approche, alors pourquoi pas contribuer à ce que cette belle aventure continue, tout en faisant un cadeau:
- pas très cher
- pas très lourd
- pas très encombrant
- avec peu d’impact écologique
- dont vous savez où il est fait (pas en Chine mais à Tours et à Ballan-Miré!) et où l’argent va (pour les Souffle suivants!!)
- qui durera toute l’année et fera qu’on repensera à vous à chaque exemplaire reçu :)
Tout ça donc pour vous inviter vivement à offrir un abonnement à Souffle pour les fêtes!
(vous pouvez nous demander le PDF de la couv ou d’autres images du mag pour faire un ptit papier sympa, à contact@soufflemag.fr)
Posté dans : L’actu du mag |40 commentaires pour “Un peu de marketing…bienveillant! :)”
A ce jour, mercredi 20 janvier, les affaires avancent nettement: 44 abonnements ou promesses d’abonnements pour Souffle! On se rapproche des prévisions et de l’équilibre financier!! :)
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Tooth caries and periodontal disease can be prevented by a effective dentist hygiene system. A fantastic tooth hygiene system really should include the following:
1. Suitable standard tooth brushing approaches.
2. Correct eating habits and beneficial diet.
3. The use of fluoride water and other fluoride-containing substances like toothpastes and mouthwashes.
4. Frequent visits for the dentist such as a thorough tooth check-up and prophylaxis.
All these can provide optimum oral health, no cost from dental caries and periodontal disease.
A well balanced diet as well as the limited consumption of foods that contribute to dentistry decay are the initial actions to some productive dentistry hygiene system. Our mouth is naturally inhabited by acid forming bacteria. These bacteria feed on starches and sugars. Acid is formed when bacteria act on starch or sugar. The acid formed causes enamel degradation, which will be the starting point of any dentistry caries. For this reason, it’s important to minimize and if possible, prevent meals that are rich in sugar and starch. Examples of these foods are richly filled pastries, doughnuts and peanut butter. These meals are particularly dangerous since these tend to stick from the tooth surfaces. Sweetened canned fruits with heavy syrup, citrus-flavored candies and sweetened fruit juices are also high in sugar content. Chewing gums, breath sweeteners and carbonated beverages are dangerous not because they contain big amounts of sugar but because on the frequency with which they’re ingested. Artificially sweetened foods, drinks and chewing gum are far better choices.
Frequent brushing on the teeth making use of the correct methods is the next step in following a great dentist hygiene software. It truly is advised to brush the teeth two or three times a day but if you’re keen on keeping to some very good tooth hygiene program, it really is constantly far better to brush after every single meal and soon after taking any food in concerning. An excellent brushing method will take out the foods particles lodged in between the teeth and inside natural pits and fissures in the chewing surfaces with the teeth. This can also eliminate the plaque that sticks on the teeth surfaces. Removing the foods particles will also avoid foul breath or halitosis. Halitosis, on the other hand, can also be caused by many other elements including a badly decayed tooth, eating specific kinds of foods like garlic and onions and infections on the tonsils, sinuses or throat. Employing dentistry floss to remove meal particles trapped in in between the teeth is also a incredibly crucial part of a great dentistry hygiene system. Dental floss can remove foodstuff particles lodged in between the teeth that from time to time even a superb tooth brushing method cannot accomplish. In case you have to have help with any in the methods listed above, please contact us at any time as we’d be happy to suggest a local Portland Dentist, or a different one closer to you.
Occasionally ill fitting, old and worn out tooth appliances like dentures, orthodontic appliances and bridges can be the source of gum irritation. These tooth appliances really should also be taken cared of inside a similar method to organic teeth. All removable dental appliances need to be removed soon after every single meal or snack and ought to be cleaned having a special brush. Don’t let foodstuff particles accumulate in these appliances. Rinse the appliance with running h2o when it really is impossible to clean it thoroughly using a brush so that food particles could be removed. Soak the appliance overnight once or twice a week inside a alternative of sodium hypochlorite. This solution helps get rid of stains on the tooth appliance.
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Featuring 3.5-inch screen, which has a resolution of 320-by-480 pixels at 160 pixels-per-inch display, iPhone becomes a perfect video player for people to kill time on a long journey. I also prefer to take my iPhone with me during the trip and enjoy videos and music on it. Here is some knowledge of mine towards iPhone: DVD to iPod converter
1. Audio/video file formats and encoding formats supported by iPhone
2. Suitable parameters of audio and video to get the most use of iPhone
3. Useful audio and video conversion software I knew mp4 video converter for mac
Part One: Summery of iPhone supported formats
Audio/video file formats and encoding formats supported by iPhone:
File formats Encoding formats
*.mp4 mpeg4
*.m4v h.264
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*.m4a mpeg4aac
*.mp3 mp3
*.wav pcm_s16le
iPhone supported video resolutions:
720*480, 720*406, 640*480, 480*320, 480*270, 320*240
iPhone supported video bit rate:
The highest value of video bit rate supported by iPhone is 2500K. If video bit rate is larger than 3000K, imported video only has sound but no picture. (BTW, I got this conclusion by my personal test) Audio converter
Software I used: Xilisoft iPhone Video Converter
Part Two: Personal experience of this software
First download to install and run Xilisoft iPhone Video Converter. dvd creator
Figure 1
You will find that the interface of this software is clear and user-friendly.
You can get the supported audio and video formats as Figure 2 showed below.
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Figure 2
You can get supported Zoom mode and Split mode from figure 3 below.
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Figure 3
On the right top section of the interface, there is a window for you to modify advanced parameters. You can choose from different parameters to meet your different needs of the conversion. For the details, you can get from the Help document of this software.
On the right bottom of the interface, there is a preview window. This enables you to preview the selected audio/video file.
Second add original audio/video file you want to convert.
Figure 4 M4p Converter
You know what you are going to do at a glance of the iPhone video converter. It is really easy to handle.
Third some preparations need to do before the conversion.
The most important thing you need to do is select ProfileProfile according to your need. See Figure 2.
Select Zoom mode and Split mode. See Figure 3. convert mkv video
Select the destination for the output files.
Modify default advanced parameter. Users can neglect the default parameters in the list. If you are professional and want to get the details of these parameters, you can get from Help document of the software.
Fourth perform the conversion.
Audio converter
Figure 5
This software is really user-friendly and easy-to-handle. There is no need to express too much to guide.
Fifth import the output files to iPhone.
There are two options to complete this step. One is sync the output files through iTunes. The other is through iPhone management software to import files to iPhone.
Part Three: Test of videos
I have first tested the four video profile provided by the software. Just keep the original default parameters unchanged.
Video source: mac dvd copier
Parameter:
Video format: WMV3X Audio format: wma9
Resolution: 640*480 Bit rate: 128k
Bit rate: 1500K Sample rate: 44100
Frame rate: 30fps Channel: 2
Get following results: (output files displayed on iPhone)
1. iPhone MPEG-4(320*240)(*.mp4)
Parameter:
Video encoder: mpeg4 Audio encoding rate: mpeg4aac
Video resolution: how to convert video to blackberry 320*240 Bit rate: 80K
Bit rate: 1200K Sample rate: 44100
Channel: 2
Comments: The output is very good. Resolution of iPhone display is 320*480 and 480*320 if you hold it transversely. When you display 320*240 videos, the top and bottom of the picture will be cut off. The sound is fine too.
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2. iPhone MPEG-4 480P(*.mp4)
Parameter:
Video encoder: mpeg4 Audio encoding rate: mpeg4aac
Video resolution: 640*480 Bit rate: 128K
Bit rate: 1500K Sample rate: 44100
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Comments: The result is the same as iPhone MPEG-4(320*240)(*.mp4), while this is just my personal opinion.
3. iPhone MPEG-4(480*320)(*.mp4)
Parameter: convert mp4 on mac
Video encoder: mpeg4 Audio encoding rate: mpeg4aac
Video resolution: 480*320 Bit rate: 80K
Bit rate: 1200K Sample rate: 44100
Channel: 2
Comments: Resolution of the picture is just the same as that of iPhone display. Picture is fully displayed. If you display the video via QuickTime on IBM laptop, you will get much clearer videos. DVD Converter
4. iPhone MPEG-4 wide screen (*.mp4)
Parameter: iPod Transfer
Video encoder: mpeg4 Audio encoding rate: mpeg4aac
Video resolution: 720*406 Bit rate: 128K
Bit rate: 1500K Sample rate: 44100
Channel: 2
Comments: Picture is almost fully displayed and is much clearer than displayed on IBM via QuickTime. Since the resolution of video source is 640*480 and the resolution of output video is 720*406, therefore the result of this presetting is not representative. I will test this profile with HD video source later.
Part Four: Other functions of this software
Allow to check over information of source files.
Feature several skin options
Support multi-language including Simplified Chinese, Japanese, German and English.
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Part Five: Conclusion
In general this software is user-friendly and easy-to-handle. It can meet different needs of different users. If this software also gets the function of direct import to iPhone, it will be perfect. Maybe the company has already taken this into consideration and is working on the update. What we can do is just wait and see.
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> Articles > DVD Article > DVD to iPod How to rip DVD to ipod with a DVD rip software? video editor ipod video converter
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